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Updated: Apr 20, 2026

The Motivation for Alcohol Reward: Predictors of Progressive-Ratio Intravenous Alcohol Self-Administration in Humans
Published on: April 28, 2022
The alcohol purchase task in young men from the general population
Nicolas Bertholet1, James G Murphy2, Jean-Bernard Daeppen1
1Alcohol Treatment Center, Department of Community Medicine and Health, Lausanne University Hospital, Lausanne, Switzerland.
The alcohol purchase task (APT) effectively measured alcohol demand in a large sample of young men. These demand measures correlate with alcohol use and alcohol use disorder criteria, suggesting clinical utility.
Area of Science:
- Addiction research
- Behavioral economics
- Public health
Background:
- The alcohol purchase task (APT) measures alcohol demand but hasn't been widely used in general population samples.
- Previous studies utilized APT in student and small clinical groups.
Purpose of the Study:
- To assess the utility of the APT in a large, general population sample of young men.
- To characterize alcohol demand patterns and their relationship with alcohol use and disorder criteria.
Main Methods:
- Administered the APT to 4790 young men reporting alcohol use in the past year.
- Collected data on past 12-month alcohol use, DSM-5 alcohol use disorder (AUD) criteria, and alcohol-related consequences.
Main Results:
- Average planned consumption (intensity) was 8.7 drinks when free. Maximum expenditure (Omax) exceeded 35CHF; demand became elastic (Pmax) at 8.4CHF.
- Consumption was suppressed at a mean price of 15.6CHF. Exponential equation fit individual responses well (mean R²=0.8).
- Demand intensity correlated with alcohol use, AUD criteria, and consequences (r≥0.3, p<0.0001). Omax correlated with alcohol use (p<0.0001).
Conclusions:
- APT measures are valuable for characterizing alcohol demand in young men from the general population.
- Alcohol demand parameters may serve as a clinically useful indicator of motivation for alcohol use in broader populations.
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