Related Experiment Video
Updated: Apr 19, 2026

Brain Imaging Investigation of the Memory-Enhancing Effect of Emotion
Published on: May 4, 2011
Positivity effect in source attributions of arousal-matched emotional and non-emotional words during item-based
1Department of Psychology, Ryerson University Toronto, ON, Canada.
Abstract:
Consistent with their emphasis on emotional goals, older adults often exhibit a positivity bias in attention and memory relative to their young counterparts (i.e., a positivity effect). The current study sought to determine how this age-related positivity effect would impact intentional forgetting of emotional words, a process critical to efficient operation of memory. Using an item-based directed forgetting task, 36 young and 36 older adults studied a series of arousal-equivalent words that varied in valence (i.e., positive, negative, and neutral). Each word was followed by a cue to either remember or forget the word. A subsequent "tagging" recognition task required classification of items as to-be-remembered (TBR), to-be-forgotten (TBF), or new as a measure of directed forgetting and source attribution in participants' memory. Neither young nor older adults' intentional forgetting was affected by the valence of words. A goal-consistent valence effect did, however, emerge in older adults' source attribution performance. Specifically, older adults assigned more TBR-cues to positive words and more TBF-cues to negative words. Results are discussed in light of existing literature on emotion and directed forgetting as well as the socioemotional selectivity theory underlying the age-related positivity effect.
Related Concept Videos
The Influence of Affect on Cognition
Cognitive Theories: Schachter-Singer Theory of Emotion
Physiological Arousal and Cognitive Labeling
According to this theory, when an individual experiences...
Fundamental Attribution Error
The Influence of Cognition on Affect
Role of Affect in Interpersonal Attraction
Framing Effects

