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Related Experiment Video

Updated: Apr 19, 2026

A Semantic Priming Event-related Potential ERP Task to Study Lexico-semantic and Visuo-semantic Processing in Autism Spectrum Disorder

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The masked semantic priming effect is task dependent: Reconsidering the automatic spreading activation process.

Bianca de Wit¹, Sachiko Kinoshita¹

¹ARC Centre of Excellence in Cognition and its Disorders (CCD).

Journal of Experimental Psychology. Learning, Memory, and Cognition

|December 9, 2014

Summary

This summary is machine-generated.

Semantic priming effects depend on the task. Masking primes eliminated effects in lexical decision but not semantic categorization, suggesting task-dependent processing.

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Area of Science:

Cognitive Psychology
Psycholinguistics
Neuroscience

Background:

Semantic priming is often explained by automatic spreading activation in semantic networks.
Existing research on masked semantic priming effects yields inconsistent results.
The role of conscious awareness in semantic priming requires further investigation.

Purpose of the Study:

To investigate the task dependency of semantic priming effects.
To examine the impact of prime visibility (masked vs. unmasked) on semantic priming across different tasks.
To propose and support an alternative account of semantic priming based on evidence accumulation and source confusion.

Main Methods:

Utilized identical prime-target pairs in both lexical decision and semantic categorization tasks.
Employed masked and unmasked prime presentation conditions.
Conducted reaction time distribution analyses to support the proposed theoretical account.

Main Results:

Masking the prime abolished the semantic priming effect in the lexical decision task.
Reliable semantic priming effects were observed in the semantic categorization task regardless of prime visibility (masked or unmasked).
Reaction time distribution analyses provided support for the evidence accumulation and source confusion model.

Conclusions:

Semantic priming effects are not solely driven by automatic spreading activation but are influenced by task demands.
The semantic categorization task appears more sensitive to semantic priming, even with masked primes.
The findings support a model where evidence accumulation and source confusion play crucial roles in semantic priming.