Communicating program outcomes to encourage policymaker support for evidence-based state tobacco control
Allison M Schmidt1, Leah M Ranney2, Adam O Goldstein3
1Tobacco Prevention and Evaluation Program, Department of Family Medicine, University of North Carolina at Chapel Hill, 590 Manning Drive, Chapel Hill, NC 27599, USA. allison_schmidt@med.unc.edu.
Policymakers recognize tobacco's health risks but prioritize economics. Effective communication requires emphasizing economic data and building relationships to sustain tobacco prevention programs.
Area of Science:
- Public Health
- Health Policy
- Health Communication
Background:
- Tobacco use remains a leading preventable cause of death in the U.S.
- State-level tobacco prevention and cessation programs are crucial for reducing tobacco use.
- Limited research exists on effectively communicating the need for these programs to policymakers.
Purpose of the Study:
- To understand the motivations and priorities of policymakers regarding tobacco control programs.
- To identify effective communication strategies for engaging policymakers on tobacco prevention and cessation.
- To inform future policy decisions in states with fluctuating support for tobacco control.
Main Methods:
- Qualitative study involving interviews with former legislators and health organization lobbyists in North Carolina.
- Exploration of attitudes towards tobacco use, program support, and reactions to policy briefs.
- Thematic analysis of interview data to identify key influences on policymaker decisions.
Main Results:
- Policymakers show high awareness of tobacco's health effects but limited knowledge of program impacts and funding.
- Economic concerns significantly influence policy decisions.
- Ideological differences shape views on the state's role in tobacco control.
- In-person appeals from lobbyists and constituents are impactful.
- Concise, contextualized data is perceived as useful.
Conclusions:
- Effective communication with policymakers should highlight economic benefits of tobacco control programs.
- Building relationships and emphasizing program outcomes are key to sustained support.
- Developing constituent advocacy groups can bolster support for tobacco prevention initiatives.
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