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Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior
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Eyes wide shopped: shopping situations trigger arousal in impulsive buyers

Benjamin G Serfas1, Oliver B Büttner2, Arnd Florack1

  • 1Department of Applied Psychology: Work, Education, and Economy, University of Vienna, Vienna, Austria.

Plos One
|December 10, 2014
PubMed

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