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Combining user logging with eye tracking for interactive and dynamic applications.

Kristien Ooms1, Arzu Coltekin2, Philippe De Maeyer3

  • 1Department of Geography, Ghent University, Ghent, Belgium. kristien.ooms@ugent.be.

Behavior Research Methods
|December 11, 2014
PubMed
Summary
This summary is machine-generated.

This study introduces a new method combining eye tracking and user activity logs to analyze user interactions with dynamic digital content. This approach accurately maps viewed screen areas to geographic locations, simplifying data analysis for researchers.

Keywords:
Eye trackingGeoreferencingInteractivity

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Area of Science:

  • Human-Computer Interaction
  • Usability Studies
  • Geographic Information Science

Background:

  • Evaluating user interaction with dynamic digital content presents challenges due to changing visual information.
  • Existing methods for analyzing gaze data in interactive applications are often manual and time-consuming.

Purpose of the Study:

  • To develop an automated methodology for analyzing user behavior with interactive digital stimuli.
  • To accurately correlate gaze data with specific content viewed by users, even with dynamic changes.

Main Methods:

  • Combined eye tracking data with user logging (mouse and keyboard actions).
  • Integrated cartographic products to reference screen coordinates to geographic coordinates.
  • Validated the approach through two case studies.

Main Results:

  • The proposed methodology accurately references screen coordinates to geographic coordinates, enabling precise content identification.
  • Researchers can now efficiently determine the geographic object or attribute corresponding to a user's gaze position over time.
  • The approach significantly reduces the manual effort required for analyzing user behavior with interactive stimuli.

Conclusions:

  • Combining eye tracking and user-logging data offers an efficient solution for studying user behavior with both interactive and static stimuli.
  • The methodology has broad applicability across various research fields, including marketing, sports science, and experimental psychology.
  • This integrated approach represents a significant advancement in understanding user engagement with digital interfaces.