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Updated: Apr 19, 2026

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
Peter Juslin1, Marcus Lindskog1, Bastian Mayerhofer2
1Department of Psychology, Uppsala University, Uppsala, Sweden.
Humans often use additive strategies for judgments, even when probability rules require multiplication. This study reveals that people generally lack multiplicative cognitive algorithms for probability, relying on additive heuristics instead.
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