Related Experiment Video
Updated: Apr 19, 2026

Creating Virtual-hand and Virtual-face Illusions to Investigate Self-representation
Published on: March 1, 2017
Changing bodies changes minds: owning another body affects social cognition
Lara Maister1, Mel Slater2, Maria V Sanchez-Vives3
1Department of Psychology, Royal Holloway University of London, Egham, Surrey, UK.
Experiencing ownership of an outgroup body through illusions can reduce implicit social bias. This occurs by increasing perceived physical similarity, which then generalizes positive self-associations to outgroups.
Area of Science:
- Social Psychology
- Cognitive Neuroscience
Background:
- Prejudice influences how individuals process outgroups.
- Implicit social bias is a significant area of research.
- Previous studies explored changing implicit bias through altered self-other relationships.
Purpose of the Study:
- To investigate if bodily illusions can alter implicit social bias.
- To examine the role of self-association in reducing prejudice.
- To understand the mechanism linking physical self-perception to conceptual bias reduction.
Main Methods:
- Experimental studies involving bodily illusions.
- Inducing a sense of ownership over an outgroup body (differing in gender, age, or race).
- Measuring changes in implicit biases post-illusion.
Main Results:
- Ownership of an outgroup body significantly reduced implicit biases against that outgroup.
- Bodily illusions led to increased perceived physical similarity between self and outgroup members.
- This effect extended from the physical to the conceptual domain.
Conclusions:
- Self-association, initiated through physical embodiment, can effectively reduce implicit social bias.
- Perceived physical similarity is a key mediator in generalizing positive self-associations to outgroups.
- Experimental manipulation of bodily ownership offers a novel pathway to mitigate prejudice.
More Related Videos
Related Concept Videos
The Sense of Self: Reflected Self-Appraisal and Social Comparison
Causes of Social Behavior II: Cognitive Processes
Social Cognitive Perspective on Personality
The Influence of Cognition on Affect
Cognition and Behavior
Nonconscious Mimicry

