A structured approach to a diagnostic of collective practices
Cristina Bicchieri1, Jan W Lindemans2, Ting Jiang2
1Behavioral Ethics Lab, Philosophy, Politics and Economics, University of Pennsylvania Philadelphia, PA, USA ; Behavioral Ethics Lab, Department of Philosophy and Psychology, University of Pennsylvania Philadelphia, PA, USA.
Measuring changes in social norms, especially beliefs and preferences, remains challenging. This study presents a framework and case study on child marriage to improve social norms measurement.
Area of Science:
- Social Sciences
- Behavioral Economics
- Sociology
Background:
- Organizations implement programs to change harmful social norms.
- Monitoring and evaluation (M&E) of behavioral changes is established.
- M&E of shifts in beliefs and preferences underlying social norms is problematic.
Purpose of the Study:
- To present a theoretical framework for social norms measurement.
- To demonstrate how this framework can guide empirical research.
- To address the challenges in evaluating changes in social norms.
Main Methods:
- Development of a theoretical framework for social norms.
- Application of the framework to the case study of child marriage.
- Guidance on designing surveys, experiments, and vignettes for social norms research.
Main Results:
- An operational theory of social norms is proposed.
- The framework offers practical guidance for measurement.
- Examples illustrate the application of the theory in research.
Conclusions:
- A robust framework is needed for effective social norms measurement.
- The proposed approach enhances the evaluation of interventions targeting social norms.
- Improved measurement can lead to more effective strategies for social change.
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