Related Experiment Video
Updated: Apr 19, 2026

A Conflict Model of Reward-seeking Behavior in Male Rats
Published on: February 20, 2019
Sexual desire, not hypersexuality, predicts self-regulation of sexual arousal
Maxwell Moholy1, Nicole Prause2, Greg Hajcak Proudfit3
1a Department of Psychology , Idaho State University , Pocatello , ID , USA.
Abstract:
A person's ability to control their own sexual arousal is important both to reduce the risks associated with some sexual behaviours and to respond sexually with intimate partners. A lack of control over sexual urges is a proposed feature of "hypersexual disorder", though some evidence suggests that sexual desire predicts the self-regulation of sexual arousal better than hypersexuality. In the current study, a sample (N = 116) of men and women recruited from community ads viewed a series of 20-second neutral and sexual films. Before each sexual film, participants were instructed to increase their sexual arousal, decrease their sexual arousal or respond as usual. Higher levels of desire for sex with a partner consistently predicted failures to downregulate sexual arousal. Hypersexuality was unrelated. These findings replicate Winters et al.'s study and extend their findings by including upregulation, women, a new measure of hypersexuality and a higher-trial design.
Related Concept Videos
Self-Regulation
Primary Motives: Sleep, Sex, and Pain Avoidance
Sleep is a fundamental physiological drive that fosters a state of restfulness crucial for several bodily functions. It facilitates body restoration, the process by which the body repairs, rejuvenates, and maintains itself during sleep, including memory...
Optimal Arousal Theory
Inverted U-Shaped Performance Curve
The...
Self-Discrepancy Theory
Psychosexual Stages of Personality: Genital
Psychosexual Theory of Development
The Five Stages of Psychosexual Development
Freud's psychosexual...

