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Updated: Apr 19, 2026

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
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Effects of Online Comments on Smokers' Perception of Anti-Smoking Public Service Announcements

Rui Shi1, Paul Messaris2, Joseph N Cappella3

  • 1Wake Forest University, Annenberg School for Communication, University of Pennsylvania, 336-749-8713, 3620 Walnut St., Philadelphia, PA, 19104.

Journal of Computer-Mediated Communication : JCMC
|January 7, 2015
PubMed

Keywords:
Anti-Smoking PSARecommendation SystemsSocial Influence

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