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Factors associated with over-serving at drinking establishments.

Kristin Buvik1, Ingeborg Rossow

  • 1Norwegian Institute for Alcohol and Drug Research, Oslo, Norway.

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Summary

Over-serving alcohol is frequent in Norwegian bars, with 82% of pseudo-intoxicated patrons served. Risk factors include poor lighting, loud music, and high patron intoxication, increasing over-serving likelihood.

Keywords:
Bartenderdrinking establishmentsgenderintoxicationnight-time economyover-servingpseudo-patrons

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Area of Science:

  • Public Health
  • Alcohol Studies
  • Sociology

Background:

  • Alcohol over-serving is a significant public health concern.
  • Understanding factors influencing over-serving is crucial for intervention.
  • Previous research has identified various contributing elements to excessive alcohol service.

Purpose of the Study:

  • To identify characteristics of drinking establishments, bartenders, and patrons associated with alcohol over-serving.
  • To quantify the likelihood of over-serving based on specific environmental and demographic factors.

Main Methods:

  • A systematic examination of 425 purchase attempts was conducted in Norwegian urban drinking establishments.
  • Actors, role-playing pseudo-intoxicated patrons, enacted scripts designed to test legal limits of alcohol sales.
  • Data on venue characteristics, bartender actions, and patron presentation were systematically recorded.

Main Results:

  • Over-serving occurred in 82% of purchase attempts.
  • Key risk factors identified were a problematic bar indicator score (poor lighting, high music/noise, high patron intoxication) and female gender of the patron.
  • The presence of both risk factors resulted in a 95% over-serving rate.

Conclusions:

  • Alcohol over-serving is prevalent in urban Norwegian settings.
  • Poor lighting, loud music, and high patron intoxication levels significantly increase the likelihood of over-serving.
  • Targeted interventions addressing these environmental and social factors are needed to reduce over-serving.