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How behavioral economics can help to avoid 'The last mile problem' in whole genome sequencing
Jennifer S Blumenthal-Barby1, Amy L McGuire1, Robert C Green2
1Center for Medical Ethics and Health Policy, Baylor College of Medicine, One Baylor Plaza MS 420, Houston, TX 77030 USA.
Genome Medicine
|January 24, 2015
Abstract:
Failure to consider lessons from behavioral economics in the case of whole genome sequencing may cause us to run into the 'last mile problem' - the failure to integrate newly developed technology, on which billions of dollars have been invested, into society in a way that improves human behavior and decision-making.
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