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The social-devaluation effect: interactive evaluation deteriorates likeability of objects based on daily

Atsunori Ariga1

  • 1Faculty of Psychology, Rissho University Tokyo, Japan.

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Group discussions can decrease how much people like objects, especially among friends. This social devaluation effect disappears when discussing with strangers, highlighting the role of existing relationships.

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co-evaluationlikeabilitypreferencesocial interactionsocial-devaluation effect

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Area of Science:

  • Social Psychology
  • Cognitive Science

Background:

  • Previous research examined group discussion effects on collective outcomes.
  • Limited understanding exists on how social interaction influences individual object preference.

Purpose of the Study:

  • To investigate how interpersonal discussion affects individual likeability ratings.
  • To determine if relationship status (friends vs. strangers) moderates this effect.

Main Methods:

  • Experiment 1: Pairs of friends discussed images before rating likeability (interactive) versus thinking privately (non-interactive).
  • Experiment 2: The study was replicated with pairs of strangers.

Main Results:

  • Interactive friends rated images as less likeable than non-interactive friends (social devaluation).
  • This social devaluation effect was absent when participants were strangers.

Conclusions:

  • Interpersonal information exchange influences individual object preferences.
  • The impact of discussion on likeability is contingent on the existing relationship within the dyad.