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Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
Jeff Richardson1, Gang Chen2, Munir A Khan1
1Centre for Health Economics, Monash Business School, Monash University, Clayton, Australia (JR, MAK, AI)
Multi-attribute utility instruments (MAUIs) often fail to capture subjective well-being (SWB) because their descriptive systems omit key health elements. Improving MAUI design can better account for SWB in health economic evaluations.
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