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Related Experiment Video

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Training Synesthetic Letter-color Associations by Reading in Color
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Color-shape associations revealed with implicit association tests.

Na Chen1, Kanji Tanaka1, Katsumi Watanabe1

  • 1Research Center for Advanced Science and Technology, The University of Tokyo, Tokyo, Japan.

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|January 28, 2015
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Summary
This summary is machine-generated.

Kandinsky

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Area of Science:

  • Cognitive Psychology
  • Visual Perception
  • Cross-cultural Studies

Background:

  • Kandinsky's theory posits specific color-shape associations (e.g., circle-blue).
  • Previous research (Makin & Wuerger) found no clear evidence for these associations in British participants using the Implicit Association Test (IAT).

Purpose of the Study:

  • To replicate Makin and Wuerger's findings in Japanese participants.
  • To investigate alternative color-shape associations (circle-red, square-blue, triangle-yellow) in Japanese culture using indirect methods.

Main Methods:

  • Replication of Makin and Wuerger's IAT study with Japanese participants.
  • A subsequent experiment using the IAT to test explicit color-shape associations (circle-red, square-blue, triangle-yellow) in Japanese individuals.

Main Results:

  • The replication study yielded similar results to Makin and Wuerger, with limited support for Kandinsky's proposed associations.
  • The IAT demonstrated significantly faster response times for specific color-shape pairings (circle-red, square-blue, triangle-yellow), indicating their encoded status in Japanese participants.

Conclusions:

  • Kandinsky's specific color-shape associations lack broad empirical support.
  • Color-shape associations, such as circle-red, square-blue, and triangle-yellow, are demonstrable in Japanese culture using both direct and indirect behavioral methods (IAT).
  • This study provides the first empirical evidence for measuring color-shape associations via indirect behavioral techniques.