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Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
Ed Waddingham1, Shahrul Mt-Isa1, Richard Nixon2
1Imperial Clinical Trials Unit, School of Public Health, Imperial College London, St. Mary's Campus, Norfolk Place, London W2 1PG, UK.
This study introduces a Bayesian method to quantify uncertainty in benefit-risk assessments using multiple criteria decision analysis (MCDA). It enables robust comparison of treatments by modeling trial data and simulating benefit-risk balance variability.
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