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Related Concept Videos

Schemas01:42

Schemas

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A schema is a mental construct consisting of a cluster or collection of related concepts (Bartlett, 1932). There are many different types of schemata, and they all have one thing in common: schemata are a method of organizing information that allows the brain to work more efficiently. When a schema is activated, the brain makes immediate assumptions about the person or object being observed.
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Diencephalon: Thalamus and Information Relay01:27

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The thalamus, often called “the gateway to the cerebral cortex,” is vital in processing and directing sensory and motor signals throughout the brain. Almost all inputs destined for the cerebral cortex, except for olfactory signals, are relayed through the thalamus. The thalamus is  a sophisticated relay station, channeling information from various brain regions to the cerebral cortex, as well as a filter, prioritizing certain signals over others based on current physiological...
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The Anchoring-and-Adjustment Heuristic01:25

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In order to make good decisions, we use our knowledge and our reasoning. Often, this knowledge and reasoning is sound and solid. However, sometimes, we are swayed by biases or by others manipulating a situation. For example, let’s say you and three friends wanted to rent a house and had a combined target budget of $1,600. The realtor shows you only very run-down houses for $1,600 and then shows you a very nice house for $2,000. Might you ask each person to pay more in rent to get the...
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Parallel Processing01:20

Parallel Processing

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The brain processes sensory information rapidly due to parallel processing, which involves sending data across multiple neural pathways at the same time. This method allows the brain to manage various sensory qualities, such as shapes, colors, movements, and locations, all concurrently. For instance, when observing a forest landscape, the brain simultaneously processes the movement of leaves, the shapes of trees, the depth between them, and the various shades of green. This enables a quick and...
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Routes of Persuasion02:20

Routes of Persuasion

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Persuasion is the process of changing our attitude toward something based on some kind of communication. Much of the persuasion we experience comes from outside forces. How do people convince others to change their attitudes, beliefs, and behaviors? What communications do you receive that attempt to persuade you to change your attitudes, beliefs, and behaviors?
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The Availability Heuristic01:08

The Availability Heuristic

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A heuristic is a general problem-solving framework (Tversky & Kahneman, 1974). You can think of these as mental shortcuts that are used to solve problems. Different types of heuristics are used in different types of situations, and the impulse to use a heuristic occurs when one of five conditions is met (Pratkanis, 1989):
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Practical Methodology of Cognitive Tasks Within a Navigational Assessment
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[Navigation aid through the information overload].

Judith Günther, Birgit Schindler, Katja Suter

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    This summary is machine-generated.

    Navigating the vast World Wide Web for reliable medical and pharmaceutical information is challenging. This article offers a structured approach to efficiently find credible health information and avoid marketing pitfalls.

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    Area of Science:

    • Information Science
    • Medical Informatics
    • Pharmaceutical Sciences

    Context:

    • The modern information society relies heavily on accessible data for personal, professional, and societal advancement.
    • The World Wide Web offers an unprecedented volume of therapeutic and pharmaceutical information.
    • Evaluating the reliability and credibility of online health information is increasingly critical.

    Purpose:

    • To address the challenges of information overload and source credibility in online health research.
    • To present a structured methodology for efficiently searching medical and pharmaceutical literature.
    • To equip individuals with strategies to discern reliable information and avoid deceptive marketing tactics.

    Summary:

    • The article outlines a systematic process for literature searching to identify pertinent medical and pharmaceutical data.
    • It emphasizes the importance of critical evaluation of online sources to ensure information accuracy.
    • The proposed method aims to save time while enhancing the quality of information gathered.

    Impact:

    • Facilitates informed decision-making in healthcare and pharmaceutical choices.
    • Empowers individuals to critically assess online health resources.
    • Contributes to a more informed and discerning approach to health information consumption.