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Alcohol sales to underage buyers in the Netherlands in 2011 and 2013
Joris J Van Hoof1, Ruud T J Roodbeen2, Jim Krokké1
1Faculty of Behavioral, Management and Social Sciences, University of Twente, Enschede, The Netherlands.
Purpose:
Measuring vendors' compliance and possible change in compliance with the legal age limits on alcohol sales in 2011 and 2013.
Methods:
In 2011 and 2013, representative mystery shopping studies were conducted. In total, 2,737 underage mystery shopping alcohol purchase attempts were conducted both in off-premise (supermarkets, liquor stores, and take away restaurants) and on-premise (bars and sports bars) outlets as well as from alcohol home delivery services.
Results:
Average compliance increased significantly from 28.2% in 2011 to 46.5% in 2013, and asking proof of age (ID) also increased significantly from 43.9% in 2011 to 54.1% in 2013.
Conclusions:
Both asking proof of age and, ultimately, compliance with the legal age limits increased significantly. Nevertheless, still 53.5% of the adolescents could purchase alcohol themselves, which makes alcohol largely available through the various premises.
