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Published on: November 19, 2015
Preparatory power posing affects nonverbal presence and job interview performance.
Amy J C Cuddy1, Caroline A Wilmuth2, Andy J Yap
1Negotiations, Organizations, & Markets Unit, Harvard Business School, Harvard University.
Adopting expansive "power poses" before a job interview improved performance and hireability. This enhancement was linked to improved nonverbal presence, not verbal content, demonstrating the impact of preparatory nonverbal behavior.
Area of Science:
- Psychology
- Social Psychology
- Nonverbal Communication
Background:
- Previous research examined how nonverbal behavior during interactions influences perceiver evaluations.
- The impact of nonverbal behavior enacted *before* an interaction, and unobserved by others, on performance was less understood.
Purpose of the Study:
- To investigate if adopting expansive "power poses" (high-power poses) before a stressful job interview enhances performance.
- To determine if this enhancement is mediated by verbal content or nonverbal presence.
- To explore the causal link between preparatory nonverbal behavior and subsequent performance outcomes.
Main Methods:
- Participants adopted either high-power (expansive) or low-power (contractive) poses before a mock job interview.
- Interview speeches were videotaped and coded for performance, hireability, verbal content, and nonverbal presence.
- Statistical analysis examined the mediation effects of verbal content and nonverbal presence.
Main Results:
- Participants using high-power poses performed better and were more likely to be hired compared to those using low-power poses.
- The positive effect of high-power poses on performance and hireability was mediated by enhanced nonverbal presence.
- Verbal content did not mediate the relationship between power posing and interview outcomes.
Conclusions:
- Engaging in expansive "power poses" prior to an interaction can causally improve performance and outcomes.
- Nonverbal presence, rather than verbal content, is a key mediator in the effect of preparatory power posing.
- This study highlights the significant impact of unobserved, preparatory nonverbal behaviors on subsequent social evaluations.
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