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Experimental study on tourist satisfaction using participatory simulation in a virtual environment.

Dingding Chao1, Taro Kanno1, Kazuo Furuta2

  • 1Department of Systems Innovation, Graduate School of Engineering, the University of Tokyo, Hongo 7-3-1, Bunkyo-ku, Tokyo, Japan.

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Summary

Understanding the order of tourist attractions is key to a satisfying trip. This study shows that contrast bias significantly impacts how tourists perceive their travel experience and expectations.

Keywords:
Computer simulationConsumer behavior and satisfactionContrast biasParticipatory simulationVirtual environment

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Area of Science:

  • Tourism Research
  • Cognitive Psychology

Background:

  • Effective trip planning is crucial for tourist satisfaction.
  • The sequence of visiting attractions can impact overall travel experience.

Purpose of the Study:

  • To investigate the influence of tourist attraction sequence on satisfaction.
  • To analyze satisfaction at both expectation and experience levels.

Main Methods:

  • Utilized participatory simulation within a virtual environment platform.
  • Conducted experiments to assess tourist experience and satisfaction.

Main Results:

  • Tourist satisfaction is significantly affected by the sequence of visited attractions.
  • Contrast bias was identified as a key factor influencing satisfaction assessments.

Conclusions:

  • The order in which tourists visit attractions plays a critical role in their satisfaction.
  • Cognitive biases, specifically contrast bias, must be considered in tourism planning and service design.