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Florence Ettlin1, Arndt Bröder2

  • 1University of Mannheim, Experimental Psychology, L13,15, D-68131 Mannheim, Germany.

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Displaying information differently does not change decision-making strategies if there are no added costs. This highlights the importance of processing costs in adaptive strategy selection and decision-making.

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Display effectMulti-attribute decisionsPerceptual groupingPresentation effect

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Area of Science:

  • Cognitive Psychology
  • Decision Science
  • Human-Computer Interaction

Background:

  • Adaptive strategy selection theory posits that decision strategies are chosen based on task and situational fit.
  • Information display can influence information search behavior, particularly when certain strategies are facilitated.
  • The role of display manipulations in multi-attribute decisions, independent of differential strategy costs, remains underexplored.

Purpose of the Study:

  • To investigate whether display effects on multi-attribute decision-making persist when manipulations do not incur differential processing costs for various decision strategies.
  • To examine the influence of purely perceptual display manipulations based on Gestalt principles on decision behavior.

Main Methods:

  • Conducted three Mouselab experiments utilizing hidden information displays.
  • Performed one eye-tracking experiment with an open information board.
  • Manipulated information display based on Gestalt principles without introducing differential processing costs.

Main Results:

  • Decision behavior remained unaffected by purely perceptual display manipulations that did not induce significant processing costs for different information search patterns.
  • Gestalt-based display manipulations did not alter decision strategies when processing costs were uniform across strategies.

Conclusions:

  • Differential processing costs are crucial for the emergence of display effects in decision-making.
  • The influence of information displays on decision strategies is bounded by the absence of strategy-specific processing costs.
  • Findings align with adaptive strategy selection and cost-benefit tradeoff principles in decision science.