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Social comparison modulates reward-driven attentional capture.

Jun Jiao1,2, Feng Du3, Xiaosong He1

  • 1Key Laboratory of Behavioral Science, Institute of Psychology, Chinese Academy of Science, 16 Lincui Road, Beijing, China, 100101.

Psychonomic Bulletin & Review
|February 26, 2015
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Summary

Social comparison impacts attention. Reward-driven attentional capture decreased when individuals learned others earned more, suggesting social context influences attention.

Keywords:
Involuntary attentional captureRewardReward-driven attentional captureSocial comparison

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Area of Science:

  • Cognitive psychology
  • Social neuroscience

Background:

  • Attention is often captured by stimuli linked to rewards through learning.
  • The influence of social comparison on this reward-driven attentional capture remains unexplored.

Purpose of the Study:

  • To investigate if social comparison modulates reward-driven attentional capture.
  • To explore how different social comparison contexts affect attentional biases.

Main Methods:

  • Four distinct social comparison contexts were experimentally created.
  • Participants performed a task while their attentional capture was measured under these contexts.

Main Results:

  • Reward-driven attentional capture significantly differed across social comparison conditions.
  • Attentional capture was notably reduced in disadvantageous social comparison scenarios (i.e., when others earned more).

Conclusions:

  • Social comparison demonstrably influences reward-driven attentional capture.
  • Negative social comparisons, specifically disadvantageous ones, can suppress attention towards valuable, task-irrelevant stimuli.