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Regulatory fit effects on children's responses to healthy eating promotion: an experiment testing message and

Benjamin Ka Lun Cheng1

  • 1a Division of Communication, College of International Education , Hong Kong Baptist University , Kowloon , Hong Kong.

Health Marketing Quarterly
|March 10, 2015
PubMed

Keywords:
celebritychildrenhealth promotionhealthy eatingobesityregulatory fit

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