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Public Engagement with Dermatology Contents on Facebook
Whan B Kim1, Joseph E C Marinas2, Ronald B Vender2
1Michael G. DeGroote School of Medicine and Division of Dermatology, Department of Medicine, McMaster University, Hamilton, ON whan.kim@medportal.ca.
Background:
The gtring presence of dermatology platforms on Facebook has been acknowledged; however, little is known about the extent to which different types of content influence the level of engagement with online users.
Objective:
To assess the level of public engagement with different types of content posted on Facebook pages devoted to dermatology.
Methods:
A search on Facebook identified existing pages for dermatology academic journals, professional societies, and patient-centered groups. Then the engagement rate was calculated for each content type published on the selected pages.
Results:
The median engagement rates were 63.8% for educational posts, 41.3% for interactive posts, 27.4% for news articles, 11.8% for academic articles, and 9.3% for others.
Conclusion:
Educational posts engaged with online users the most effectively. The level of engagement is a key determinant of knowledge dissemination via online tools, and the type of content may influence the level of engagement.
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