Development and Validation of a Measure of Attitudes toward Fluffy Women

There is an absence of research on the newly evolved term "fluffy" which describes body image and personality features among women. Research on "fluffiness" among Caribbean peoples has been limited by the lack of valid and reliable measures of the concept.

This project addresses this problem by exploring the internal consistency reliability and the concurrent and discriminant validity of the Attitudes toward Fluffy Women Scale (ATFW) using a mixture of past and present students from The University of the West Indies (UWI), Mona, and the University of Technology (UTech), Kingston.

Past or present students from The UWI, Mona, and UTech, Kingston, were recruited for the study through the use of convenience sampling. A total of 80 students (38 males, 47.5%; 42 females, 52.5%) participated in the study.

Overall, the ATFW was found to have an acceptable degree of internal consistency reliability (α = 0.90). The scale also had reasonably good concurrent validity as evidenced by moderate correlations with scores on the Attitudes Toward Obese Persons Scale (r = -0.42) and acceptable discriminant validity as demonstrated through low correlations with a Bogardus Social Distance Scale designed to assess prejudice toward people living with the human immunodeficiency virus [HIV] (r = 0.29). This pattern of scores suggests that the majority of the stable variance underlying the ATFW assesses the "fluffy" concept (17.6%) while a smaller degree of the variability (8%) measures a conceptually similar but distinct concept.

The Attitudes toward Fluffy Women scale was found to be a reliable and valid scale for assessing the attitudes of young adults toward fluffy women.