Working from the inside out: a case study of Mackay Safe Community
Dale Hanson1, Colleen Gunning2, Judy Rose2
1James Cook University, Mackay, Queensland, Australia dale.hanson@jcu.edu.au.
Mackay Whitsunday Safe Community (MWSC) improved injury prevention by building a strong, collaborative network. This community-led approach, supported by external resources, significantly reduced injury deaths.
Area of Science:
- Public Health
- Community Health
- Injury Prevention
Background:
- High injury rates in the Mackay Whitsunday region necessitated a community-driven intervention.
- Established in 2000, Mackay Whitsunday Safe Community (MWSC) adopted an ecological model for safety promotion.
Purpose of the Study:
- To evaluate the effectiveness of the MWSC's community-centered approach to injury prevention.
- To analyze the role of social networks and external resources in program success.
Main Methods:
- Utilized social network analysis in 2000 and 2004 to assess network cohesiveness.
- Examined the impact of boundary-spanning relationships on resource acquisition.
- Tracked injury deaths from 2002 to 2010 in relation to program activities.
Main Results:
- The MWSC network doubled its cohesiveness, enhancing collaborative capacity.
- External relationships provided significant human (6.5 FTE) and financial (US$750,000) resources.
- A 33% reduction in injury deaths was observed between 2002 and 2010.
Conclusions:
- The MWSC model demonstrated success in reducing injury deaths through community empowerment and strategic resource leveraging.
- Program sustainability was influenced by external policy shifts and leadership advocacy.
- An ecological perspective is crucial for understanding community-based injury prevention initiatives.
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