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Asynchronous Brainstorming in an Industrial Setting: Exploratory Studies.

Paul B Paulus1, Runa M Korde2, Jubilee J Dickson2

  • 1University of Texas at Arlington Paulus@uta.edu.

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Summary
This summary is machine-generated.

Brainwriting, a method for idea generation, is most effective in industrial settings when alternating between individual and group sessions. This approach enhances idea output by allowing collaboration and individual contribution.

Keywords:
brainstormingbrainwritingcollaborative innovationcreativitygroupsidea selection

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Area of Science:

  • Cognitive Psychology
  • Organizational Behavior
  • Innovation Management

Background:

  • Group interaction can hinder idea generation.
  • Written idea exchange in groups boosts idea output.
  • Limited research exists on brainwriting in work settings and optimal sequencing.

Purpose of the Study:

  • To evaluate brainwriting effectiveness in an industrial context.
  • To investigate the impact of different group and individual idea generation sequences.

Main Methods:

  • Two brainwriting studies were conducted with participants from a high-technology company.
  • Study 1: Compared group-then-individual vs. individual-then-group idea generation.
  • Study 2: Compared continuous group ideation vs. alternating individual ideation with group reviews.

Main Results:

  • The group-to-individual sequence yielded the best performance in Study 1.
  • Group writing tended to produce more ideas than individual writing initially.
  • Periodic reviews alternating with individual ideation were most effective in Study 2.

Conclusions:

  • Alternating individual and group brainwriting enhances idea generation quantity.
  • The group-to-individual sequence allows building on shared ideas.
  • Collaborative idea sessions using brainwriting benefit work settings when structured with alternating individual and group phases.