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Physiological Theories: Cannon-Bard Theory of Emotion01:22

Physiological Theories: Cannon-Bard Theory of Emotion

The Cannon-Bard theory of emotion, proposed by Walter Cannon and Philip Bard, challenges the notion that emotions are solely the result of physiological responses. Instead, this theory suggests that emotional experiences and physiological arousal occur simultaneously but operate through independent mechanisms. This dual response is initiated by the brain, specifically by the thalamus, which plays a critical role in processing sensory information.
Upon perceiving a stimulus, such as a dangerous...
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Stereotype Content Model02:16

Stereotype Content Model

The Stereotype Content Model (SCM) was first proposed by Susan Fiske and her colleagues (Fiske, Cuddy, Glick & Xu, 2002; see also Fiske, 2012 and Fiske, 2017). The SCM specifies that when someone encounters a new group, they will stereotype them based on two metrics: warmth—or that group’s perceived intent, and how likely they are to provide help or inflict harm—and competence—or their ability to carry out that objective. Depending on the warmth-competence...
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Models of Health Promotion and Illness Prevention I01:25

Models of Health Promotion and Illness Prevention I

A model is a theoretical way to understand a concept or an idea. Models can overcome barriers to health regardless of diverse economic and cultural backgrounds. In addition, models make the task easier by providing different ways to approach complex issues. There are two major health promotion models: the health belief model and the health promotion model.
The health belief model (HBM) attempts to predict health-related behavior in specific belief patterns. According to the HBM, a person's...
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