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Tailored eHealth Lifestyle Promotion: Which Behavioral Modules Do Users Prefer?

Daniela N Schulz1, Stef P J Kremers, Hein De Vries

  • 1a Department of Health Promotion, CAPHRI School for Public Health and Primary Care , Maastricht University , Maastricht , The Netherlands.

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Adults often engage in multiple unhealthy behaviors. Personalized eHealth feedback shows a preference for physical activity modules, suggesting it could be a gateway for behavior change.

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Area of Science:

  • Public Health
  • Behavioral Science
  • Health Informatics

Background:

  • Health risk behaviors are prevalent and often co-occur among adults.
  • eHealth computer-tailored technology offers personalized feedback on multiple lifestyle behaviors.

Purpose of the Study:

  • To investigate adult preferences for lifestyle behavior modules within an eHealth intervention.
  • To identify characteristics associated with preferences for health preventive versus addictive behavior modules.

Main Methods:

  • A web-based questionnaire surveyed 1,828 adults on demographics, health status, and five lifestyle behaviors.
  • Responses generated a health risk appraisal against national guidelines.
  • Participants selected personalized advice modules based on their needs.

Main Results:

  • Over 60% of participants did not meet guidelines for multiple behaviors.
  • The physical activity module was most popular, followed by smoking and fruit modules.
  • Younger adults preferred physical activity and fruit modules; older adults preferred the vegetable module.

Conclusions:

  • Study findings support the hypothesis that health preventive behaviors, especially physical activity, are preferred.
  • Physical activity may act as a gateway behavior for multiple lifestyle changes.
  • Further research is needed to explore mechanisms driving multiple behavior change.