The MOVE study: a study protocol for a randomised controlled trial assessing interventions to maximise attendance at...

Area of Science:

• Public Health
• Behavioral Science
• Health Promotion

Background:

• Physical activity offers significant health benefits, but many adults remain insufficiently active.
• Built environment modifications, like community facilities, can promote physical activity.
• Integrating usage-encouraging interventions with facility development is crucial.

Purpose of the Study:

• To evaluate the effectiveness of two interventions in promoting sustained use of a new community physical activity facility.
• To assess the impact of attendance incentives and tailored support on facility engagement.

Main Methods:

• A two-year randomized controlled trial involving 1,300 physically inactive adults (aged 18-70).
• Participants assigned to control, attendance incentives only, or attendance incentives plus customer relationship management (CRM) support.
• Primary outcomes include facility usage, physical activity levels, and well-being measures.

Main Results:

• The study will determine if CRM strategies enhance physical activity facility utilization.
• It will identify effective intervention strategies for different population segments.
• Cost-effectiveness of interventions will be analyzed.

Conclusions:

• Customer relationship management systems may be effective in promoting long-term engagement with physical activity facilities.
• Findings will inform public health strategies for increasing physical activity participation.
• The study contributes to understanding behavioral interventions in community settings.