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Updated: Apr 12, 2026

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
Xin Ruan1, Zhiyi Yin1,2, Dan M Frangopol2
1Department of Bridge Engineering, Tongji University, 1239 Siping Road, Shanghai, China.
This study introduces a new method for creating risk matrices that includes decision-makers' risk attitudes. This approach enhances risk evaluation by using utility theory and practical data for more accurate assessments.
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