Rationalising prescribing: Evidence, marketing and practice-relevant knowledge.

Sarah Wadmann1, Lia E Bang2

  • 1Center for Healthy Aging, Section for Health Services Research, Department of Public Health, University of Copenhagen, Øster Farimagsgade 5B, PO Box 2099, DK-1014 Copenhagen, Denmark.

Summary

Physicians need practical knowledge beyond drug information for rational prescribing in chronic care. Industry representatives meet this need by providing insights into medication use and devices.

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