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Related Experiment Video

Updated: Apr 12, 2026

Eye-tracking to Distinguish Comprehension-based and Oculomotor-based Regressive Eye Movements During Reading
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Donor attention to reading materials.

S F O'Brien1,2, L Osmond1, K Choquet1

  • 1Canadian Blood Services, Ottawa, ON, Canada.

Vox Sanguinis
|May 16, 2015
PubMed
Summary

First-time blood donors pay more attention to mandatory reading materials than repeat donors. Low motivation and poor literacy limit the effectiveness of these important donor information resources.

Keywords:
blood donoreducationlearningpamphletpredonation reading

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Area of Science:

  • Transfusion Medicine
  • Health Literacy
  • Donor Education

Background:

  • Mandatory predonation reading materials are crucial for informing blood donors about disease risks, donation complications, and process changes.
  • Assessing donor attention to these materials is vital for ensuring effective communication and donor safety.

Purpose of the Study:

  • To evaluate donor attention to predonation reading materials.
  • To identify factors influencing donor attention to these essential educational resources.

Main Methods:

  • A national survey of 18,108 blood donors assessed self-reported attention to reading materials.
  • Face-to-face interviews with 441 donors included literacy tests and detailed reading behavior questions.
  • Qualitative interviews with 27 donors explored their reading approaches and motivations.

Main Results:

  • First-time donors reported significantly higher attention (90.9%) to materials compared to repeat donors (57.6%).
  • While most donors knew about notification of positive test results, recall of specific details like the definition of sex varied significantly by reading attention.
  • Literacy levels indicated a substantial portion of donors read at a frustration or instructional level, irrespective of their reported attention to materials.

Conclusions:

  • Donor attention to predonation materials is higher in first-time donors but limited by low motivation, particularly among repeat donors.
  • Poor health literacy presents a significant barrier to the effectiveness of predonation educational materials.
  • Strategies to improve donor engagement and comprehension of critical information are needed.