Age-related striatal BOLD changes without changes in behavioral loss aversion

Vijay Viswanathan1, Sang Lee2, Jodi M Gilman3

  • 1Medill Integrated Marketing Communications, Northwestern University Evanston, IL, USA ; Applied Neuromarketing Consortium: Northwestern University, Wayne State University, University of Michigan, Loughborough University School of Business and Economics (UK) and Massachusetts General Hospital/Harvard University Chicago, IL, USA.

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