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Response to Einhorn and colleagues

Anil N Makam¹, Michael A Steinman²

¹University of Texas Southwestern Medical Center, Dallas, Texas.

Journal of the American Geriatrics Society

|May 20, 2015

Summary

No abstract available in PubMed .

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Social Proof

Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will change to conform to do what their peers do.

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