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Food and the consumer: could labelling be the answer?
Maeve A Kerr1, Mary T McCann1, M Barbara E Livingstone1
1Northern Ireland Centre for Food and Health (NICHE),University of Ulster,ColeraineBT52 1SA,UK.
The Proceedings of the Nutrition Society
|May 23, 2015
Summary
Nutrition labels help consumers assess food healthiness, but may lead to overeating perceived healthy foods. Clear serving size information is crucial for effective energy intake management.
Area of Science:
- Nutrition Science
- Consumer Behavior
- Public Health
Background:
- Nutrition labelling is widespread in Europe, with many consumers using it to gauge food healthiness.
- Existing research examines the impact of nutrition labels on dietary behavior and potential unintended consequences.
Purpose of the Study:
- To review observational and laboratory evidence on nutrition labelling's impact on dietary behavior.
- To explore counterproductive effects of 'healthy' nutrition labels and overconsumption.
- To inform strategies for effective energy intake management through labelling.
Main Methods:
- Review of observational studies on nutrition label usage characteristics.
- Analysis of laboratory/experimental evidence on consumer responses to nutrition information.
- Examination of the influence of serving size information and perceived healthiness.
Main Results:
- Consumers use nutrition labels to rank food healthiness; label users often have diet-related conditions or are on weight-loss diets.
- Experimental data suggests serving size information is often overlooked.
- Consumers may overeat foods perceived as healthier, irrespective of actual nutritional content.
Conclusions:
- Nutrition labelling effectiveness in managing energy intake requires clear, simple, and consistent serving size information.
- Further robust experimental research is needed to understand nutrition information's impact on dietary intake.
- National dietary guidance should emphasize portion size awareness.
Keywords:
CL calorie labellingConsumerEI energy intakeEU European UnionFoP front of the packFood choiceNutrition labellingObesityPortion sizeRI reference intakesMore Related Videos
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