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Profit making in medical illustration
The Journal of Audiovisual Media in Medicine
|July 1, 1989
Summary
Medical illustration departments can maintain free services by better utilizing unique, marketable professional skills. Realizing the full potential of these skills improves departmental financial health beyond just cost recovery.
Area of Science:
- Medical Illustration
- Healthcare Management
Background:
- Current healthcare funding models often prioritize cost recovery.
- This approach may limit the financial viability of essential services.
- Alternative funding strategies are needed to support specialized departments.
Purpose of the Study:
- To demonstrate how medical illustration departments can sustain free services.
- To highlight the underutilization of unique professional skills within these departments.
- To advocate for better leveraging of these marketable skills for financial improvement.
Main Methods:
- Analysis of existing professional skills within medical illustration departments.
- Identification of marketable skills currently being undersold.
- Exploration of strategies for better utilization of these skills.
Main Results:
- Medical illustration departments possess unique, marketable skills.
- These skills are often not fully exploited, impacting financial health.
- Improved utilization can lead to a healthier financial state.
Conclusions:
- Financial sustainability for medical illustration departments can be achieved through strategic skill utilization.
- Moving beyond cost recovery by leveraging unique professional assets is key.
- Maximizing the potential of medical illustration skills enhances departmental viability.