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Consumer preferences for teledermoscopy screening to detect melanoma early
Jean Spinks1, Monika Janda2, H Peter Soyer3
1Menzies Health Institute Queensland, Griffith University, Brisbane, Australia j.spinks@griffith.edu.au.
Journal of Telemedicine and Telecare
|May 31, 2015
Summary
Consumers prefer professional melanoma screening over self-examination. Teledermoscopy with dermatologist review is valued, with participants willing to pay for this advanced skin cancer screening option.
Area of Science:
- Dermatology
- Health Technology Assessment
- Consumer Health Behavior
Background:
- 'Store and forward' teledermoscopy offers potential advantages for melanoma screening.
- Large-scale adoption of teledermoscopy hinges on consumer acceptance and preferences.
Purpose of the Study:
- To investigate consumer preferences for melanoma screening options.
- To compare teledermoscopy with skin self-examination in high-risk adults.
Main Methods:
- A discrete choice experiment was conducted with 35 consumers experienced in teledermoscopy.
- Participants evaluated screening alternatives based on attributes like cost and dermatologist review.
- A mixed logit model analyzed consumer preferences and willingness to pay.
Main Results:
- Participants favored professional screening and diagnosis over self-examination.
- Key preferences included dermatologist review, higher detection rates, and reduced unnecessary procedures.
- Consumers were willing to pay an average of AUD110 for teledermoscopy with dermatologist review.
Conclusions:
- Consumer preferences align with the strengths of teledermoscopy screening models.
- Teledermoscopy's acceptability is supported by valuing aspects of care it can readily provide.
- This study moves beyond satisfaction scales to reveal specific valued attributes of teledermoscopy.
