Budget Constraints Affect Male Rats' Choices between Differently Priced Commodities

Marijn van Wingerden1, Christine Marx1, Tobias Kalenscher1

  • 1Comparative Psychology, Institute for Experimental Psychology, Heinrich-Heine University Düsseldorf, Universitätsstrasse 1, D-40225, Düsseldorf, Germany.

Plos One
|June 9, 2015
PubMed
Summary

Budget compensation significantly impacts demand elasticity in rats, influencing their commodity choices independently of price. This suggests a direct effect of budget context on consumer behavior and relative valuation.

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