Bitters: Time for a New Paradigm

Michael K McMullen1, Julie M Whitehouse2, Anthony Towell3

  • 1Life Force Research, 45930 Ljungskile, Sweden ; Department of Life Sciences, Faculty of Science and Technology, University of Westminster, London W1B 2HW, UK.

Summary

Bitter herbs like gentian and wormwood trigger cephalic responses that aid digestion by influencing heart rate and vascular tone. This challenges purely local theories, suggesting a new evidence-based approach to bitter plant pharmacology.

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