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Published on: February 29, 2020
Acceptability of Sexually Explicit Images in HIV Prevention Messages Targeting Men Who Have Sex With Men
Alex Iantaffi1, J Michael Wilkerson, Jeremy A Grey
1a Program in Human Sexuality, Department of Family Medicine and Community Health , University of Minnesota Medical School , Minneapolis , Minnesota , USA.
Abstract:
Sexually explicit media (SEM) have been used in HIV-prevention advertisements to engage men who have sex with men (MSM) and to communicate content. These advertisements exist within larger discourses, including a dominant heteronormative culture and a growing homonormative culture. Cognizant of these hegemonic cultures, this analysis examined the acceptable level of sexual explicitness in prevention advertisements. Seventy-nine MSM participated in 13 online focus groups, which were part of a larger study of SEM. Three macro themes-audience, location, and community representation-emerged from the analysis, as did the influence of homonormativity on the acceptability of SEM in HIV-prevention messages.
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