Differentiation, Outcomes, Transparency, and Value-based Insurance Design

Practitioners in the surgical and procedural specialties must prepare to differentiate themselves and the performance of their care delivery teams through the use of substantive, objective metrics along with the provision of service guarantees. As purchasers of surgical and procedural services move toward outcomes-focused value-based insurance design (VBID) and purchasing, practitioners must move well beyond branding and process measure-focused "Value Based Purchasing" initiatives and be prepared to compete with transparency- not just regionally, but nationally-based upon objectively established outcomes metrics.