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Integrating The Stereotype Content Model (Warmth And Competence) And The Osgood Semantic Differential (Evaluation,
Nicolas Kervyn1, Susan T Fiske2, Vincent Y Yzerbyt3
1Louvain School of Management (UCL, CCMS), Louvain-la-Neuve, Belgium and Solvay Brussels School of Economics and Management (ULB, CEB), Brussels, Belgium.
Abstract:
We integrate two prominent models of social perception dimensionality. In three studies, we demonstrate how the well-established semantic differential dimensions of evaluation and potency relate to the stereotype content model dimensions of warmth and competence. Specifially, using a correlational design (Study 1) and experimental designs (Studies 2 and 3), we found that semantic differential dimensions run diagonally across stereotype content model quadrants. Implications of integrating classic and modern approaches of social perception are discussed.
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