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[Presentation of age(ing) and elderly people in TV commercials]

Theresa Hoppe1, Ulrike Tischer2, Christine Philippsen2

  • 1Institut für Soziologie und Genderforschung, Deutsche Sporthochschule Köln, Am Sportpark Müngersdorf 6, 50933, Köln, Deutschland. t.hoppe@dshs-koeln.de.

Zeitschrift Fur Gerontologie Und Geriatrie
|July 8, 2015
PubMed
Abstract

Keywords:
Content analysisInterpretive framePortrayalTV Advertisingold age

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