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Who does Red Bull give wings to? Sensation seeking moderates sensitivity to subliminal advertisement

Gaëlle M Bustin1, Daniel N Jones2, Michel Hansenne3

  • 1Department of Economics and Business, Universitat Pompeu Fabra Barcelona, Spain.

Frontiers in Psychology
|July 8, 2015
PubMed

Keywords:
advertisementconsumer psychologypersonalitysensation seekingsubliminal priming

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