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Studying Food Reward and Motivation in Humans
Published on: March 19, 2014
Christopher K Hsee1, Reid Hastie2, Jingqiu Chen3
1University of Chicago Graduate School of Business chris.hsee@chicagogsb.edu reid.hastie@chicagogsb.edu clairepku@gmail.com.
Enhance happiness by improving how choices are presented, not just by increasing outcomes. This approach, called hedonomics, focuses on presentation and choice design for greater well-being.
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