The Consequences of False Memories for Food Preferences and Choices

False memories, or memories for events that never occurred, have been documented in the real world and in the laboratory. In the real world, false memories involving trauma and abuse have resulted in real-life consequences. In the laboratory, researchers have just begun to study the consequences of false memories. We review this laboratory-based work and show how false memories for food-related experiences (e.g., becoming ill after eating egg salad) can lead to attitudinal and behavioral consequences (e.g., lowered self-reported preference for and decreased consumption of egg salad).