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General Evaluability Theory.

Christopher K Hsee1, Jiao Zhang2

  • 1Booth School of Business, University of Chicago, Chicago, IL.

Perspectives on Psychological Science : a Journal of the Association for Psychological Science
|July 11, 2015
PubMed
Summary
This summary is machine-generated.

People’s sensitivity to value changes varies. Our general evaluability theory (GET) explains when individuals are value sensitive and when they mispredict this sensitivity, unifying findings across psychology and economics.

Keywords:
duration neglectevaluation modepreference reversalscope sensitivitytemporal discounting

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Area of Science:

  • Psychology
  • Behavioral Economics
  • Decision Science

Background:

  • Individuals often evaluate options differently depending on whether they are considered alone or with other options.
  • Understanding how people perceive and react to varying attribute values is crucial in psychology and economics.

Purpose of the Study:

  • To propose a General Evaluability Theory (GET) that explains value sensitivity and mispredictions of value sensitivity.
  • To unify existing research on preference reversals and related phenomena.
  • To generate new research directions in areas like temporal discounting and subjective well-being.

Main Methods:

  • Building upon prior research on preference reversals between joint and separate evaluations.
  • Developing a theoretical framework (GET) to explain value sensitivity.
  • Synthesizing findings from diverse psychological and economic domains.

Main Results:

  • The GET provides a unified explanation for phenomena such as duration neglect and affective forecasting errors.
  • The theory predicts specific conditions under which individuals are sensitive to attribute values.
  • The GET identifies circumstances leading to mispredictions of one's own or others' value sensitivity.

Conclusions:

  • The General Evaluability Theory offers a comprehensive framework for understanding human value sensitivity and judgment.
  • GET unifies disparate findings and opens new avenues for research on decision-making and well-being.
  • This theory has broad implications for understanding economic and psychological responses to varying attribute values.