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Social network size impacts online feedback. The buffering effect boosts feedback up to a cognitive limit, after which the bystander effect may inhibit it, showing no consistent linear relationship.

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Area of Science:

  • Social Psychology
  • Human-Computer Interaction
  • Social Media Studies

Background:

  • Social feedback is crucial for online interactions.
  • Theories like the buffering effect and bystander effect offer frameworks to understand social dynamics.
  • Previous research has not consistently defined the relationship between social network size and feedback.

Purpose of the Study:

  • To investigate how social network size influences social feedback on Facebook.
  • To test the applicability of the buffering effect and bystander effect in explaining social feedback dynamics.
  • To determine the relationship between social network size and social feedback, considering cognitive constraints.

Main Methods:

  • Utilized a system program to collect personal data and social feedback from a Facebook dataset.
  • Applied theories of the buffering effect and bystander effect to analyze collected data.
  • Tested a research model to examine encouraged and inhibited social feedback behaviors.

Main Results:

  • The buffering effect positively correlated social network size with feedback when below a cognitive constraint.
  • The bystander effect was observed when social network size exceeded cognitive constraints, inhibiting feedback.
  • Social network size and social feedback did not exhibit a consistent linear relationship.

Conclusions:

  • Social feedback on Facebook is influenced by network size, but not linearly.
  • Cognitive constraints play a role in determining whether network size encourages or inhibits social feedback.
  • Both the buffering effect and bystander effect are relevant in understanding social feedback in large online networks.